This wasn’t charity. It was community. And like any good strategy, it started with a blueprint backed by data, built around people, and designed to grow. From rebranding Wellington Free Ambulance’s Onesie Day to helping Life Education Trust turn a school visit into a sold-out gala dinner, we created moments that mattered. Campaigns raised over $240K in under two years, thanks to agent-led activations and community storytelling that brought new energy to old causes.
We tracked every outcome through the Tommy’s Community Impact Dashboard; giving partners, press, and our own teams a transparent view of what purpose could really deliver. As strategy and partnerships lead, I oversaw the full ecosystem, from the creative thinking to tactical planning, media, and internal rollout. Together, we built a platform that proved brand purpose doesn’t just feel good. It works.