Sustainability, not as a side hustle but the strategy itself

Sustainability, not as a side hustle but the strategy itself

Sustainability, not as a side hustle but the strategy itself

A brand-led environmental impact

A brand-led environmental impact

A brand-led environmental impact

This wasn’t a tick-box initiative. It was central to how we shaped Tommy’s brand strategy — embedding environmental thinking across our marketing, partnerships, and operations, and proving that doing good can drive real outcomes.

This wasn’t a tick-box initiative. It was central to how we shaped Tommy’s brand strategy — embedding environmental thinking across our marketing, partnerships, and operations, and proving that doing good can drive real outcomes.

This wasn’t a tick-box initiative. It was central to how we shaped Tommy’s brand strategy — embedding environmental thinking across our marketing, partnerships, and operations, and proving that doing good can drive real outcomes.

Our tree planting partnership with Trees That Count turned every property sale into an act of regeneration. Over five years, that added up to 2,300+ native trees planted across Wellington, a tangible legacy that also moved us closer to B Corp certification. At the same time, we built something new with Everybody Eats: a partnership that raised over $18,000 and turned food rescue into a platform for connection. We piloted a volunteer dinner series where clients and agents cooked together, a simple idea that’s now being replicated nationally.

To bring transparency to it all, I designed and launched the Tommy’s Sustainability Dashboard, a go-to tool that helped us track outcomes, drive award submissions, and give stakeholders a clear view of the impact. As sustainability lead, I directed the strategy, built the reporting tools, and oversaw every element of execution. What we created wasn’t just a brand initiative, it was proof that brand and environmental growth can go hand in hand.