“25 Years. 25 Stories.” was built on a simple truth: every home sale is more than a transaction. It’s the start of someone’s next chapter. We told that story 25 ways — through past vendors, agents, buyers, and community partners — capturing the real emotion behind real estate. The campaign unfolded in two arcs: one looking back, with heartfelt reflections; the other looking forward, using those memories to spark new conversations. From long-form video to social-first moments, every piece drew people into a richer, more human story — one home at a time.
From Coastal Views to Forever Home: How Nicola and Jason’s Lighthouse Inspired Their Dream Build
From Newlands Views to Global Dreams: Amrit Rai’s Journey from First Home to Business Success
From Uncertainty to Stability: How Rebecca and Hedleys First Home Became Their Anchor in Tough Times
From Melbourne Plans to Brooklyn Dreams: How Covid Shaped Anthony and Rebekahs Path to Homeownership
We rolled it out across YouTube, social, press, and high-traffic OOH placements on train platforms and key routes. Each story linked to a dedicated landing page, giving people a way to explore deeper and reconnect with Tommy’s legacy — not as a brand, but as a lived experience. As campaign lead, I directed the creative, shaped the narrative strategy, and oversaw all media buying and production. The result was a milestone campaign that honoured the past, elevated the brand, and reminded Wellington why stories — not sales — are what make Tommy’s different.