The result was “Here.” A messaging system built on universal human moments, designed to meet buyers and sellers where they are. Whether someone was upsizing, downsizing, or dreaming big, we wanted them to feel seen. Each message — Here for the first-home finders. Here for the grand designers. Here for the view chasers, offered a slice of real life, told with empathy and warmth. No actors, no overproduction. Just everyday Kiwis, captured in their element. The creative rolled out across BVOD, YouTube, OOH, press, and social, each tailored by suburb and sentiment to reflect the people it spoke to.
It positioned Tommy’s not just as a real estate agency, but as a present, personal, and proudly Wellington brand. From strategy and messaging development to visual direction and execution, I led the campaign from idea to launch proving that when a brand shows up with empathy, people respond.