One of Wellington’s most recognisable coastal properties, the Island Bay Lighthouse had more than just curb appeal — it was a landmark, a lifestyle, and a turnkey business all in one. To make it stand out, we didn’t just sell the property. We told two stories: one for investors looking for a ready-made B&B, and another for dreamers seeking a one-of-a-kind retreat. With tailored messaging and segmentation strategy, we built a campaign that met both audiences where they were — emotionally and tactically.
Editorial coverage drove credibility. Owned content made it feel personal. From reels to remarketing, every element was designed to keep the listing front of mind long after launch. With 57,103 views and 2,173 watchlists, it became one of Trade Me’s most-viewed listings in its category — backed by strong engagement across lifestyle and investor segments. As campaign lead, I directed the creative, shaped the strategy, and managed media across every touchpoint. The result? A campaign that proved a single property can tell two powerful stories — and reach twice the hearts.