This wasn’t just a new logo or website. It was a top-to-bottom transformation that touched brand strategy, messaging, visual identity, and digital infrastructure. We began with strategic discovery and stakeholder interviews, which led to a redefined mission, clarified positioning, and a content system designed to inform, inspire, and convert. From tone of voice to CRM integration, every element was rebuilt to scale and resonate with people navigating life-changing decisions. Visually, we introduced bold, sports-driven energy while making space for honest storytelling and emotional clarity, both essential in an industry where trust is everything.
We also claimed distinct colour ownership in a space crowded with blues, reds, and greys. By choosing a confident, ownable palette, we gave Platform instant visual recognition and a tone that felt fresh, energetic, and unlike anything else in the category. As brand and content lead, I drove the project from strategy through to execution. The result is a future-fit brand that speaks to where Platform is now and where it’s going next.