The challenge? While Tommy’s green remained iconic in Wellington, fragmentation had crept in across offices, suppliers, and channels. It wasn’t just inconsistent. It was diluting impact. I led the full rebrand, not as a reinvention, but a recalibration. We kept what made the brand familiar and built structure around it: from naming conventions and signage to campaign templates and internal tools. Every decision brought cohesion, flexibility, and future readiness.
The result was a modular system that stretched across residential, commercial, and property management arms, rolled out across print, digital, and physical environments. As project lead, I directed the creative, managed supplier collaboration, and led implementation from end to end. We didn’t just refresh a brand. We rebuilt a system, one trusted by teams, loved by locals, and ready to scale.