Each episode paired an agent with their favourite local bar, challenging them to craft a signature cocktail inspired by their patch. The result was more than just real estate content, it was neighbourhood-level storytelling, built on local insight and genuine connection. From the ingredients to the anecdotes, each story celebrated what makes Wellington a place worth calling home. We scaled the concept into an easy-to-share, evergreen format with Instagram Reels, eDMs, and blog content that could flex across suburbs, branches, and seasons. The weekly Tommy’s Tips series added a lifestyle layer, blending cocktail picks and suburb recommendations in a way that felt fresh and community-first.
We saw increased agent visibility across multiple branches and created a scalable, content-first model that lived well beyond the festival. From strategy to execution, I led the full campaign proving that personality-led content has the power to build brand, engage audiences, and reframe how real estate shows up in culture.