I led the full transformation from stakeholder alignment to UX strategy and platform rollout. We unified Residential, Commercial, Rentals, and Developments into one high-performing site. The result? A digital hub that worked harder, looked sharper, and told a clearer brand story. Every touchpoint was rebuilt for performance and scalability with integrated CRM, listing feeds, SEO, and user journeys that actually made sense. We streamlined tools, sharpened messaging, and elevated the experience from homepage to backend.
As project lead, I directed the strategy, ran internal discovery, and managed the build across teams and suppliers. What started as a website redesign became a full digital reset, aligning every arm of the business under one seamless, scalable platform.